Gather evidence from interviews, behavior, support and analytics.
– UX RESEARCHER
I turn complex user signals into clear product decisions.
Ten years studying the gap between what products intend to communicate and what people actually understand.
UX Research
Localization
Trust
Content Strategy
Mixed Methods
Gaming
2025-2026
Investigating English-Default Interfaces
How English-only subscription content shapes comprehension, trust, and inclusion for non-native speakers.
Mixed methods
56 Participants
Comparative Study
2026
Why Players Stop Trusting the Dice
A five-year investigation into how a technically fair algorithm can still produce a complete trust collapse.
52K+ reviews
Longitudinal
Inductive Coding
2024
Content & Narrative System — Card Game
Research that turned narrative into a comprehension tool from hackathon prototype to investor-reviewed alpha.
Early access
Concept testing
Content strategy
Research process
From scattered signals to a decision.
A repeatable, evidence-led loop that adapted to the question, team and stage of the product.
Discover
Listen
Frame
Diagnose
Move beyond symptoms to uncover goals, friction and broken assumptions.
Make sense
Synthesize
Turn signals into themes, opportunities, evidence and product risks.
Decide
Activate
Translate findings into clear recommendations and priorities.
Iterate
Validate
Test decisions, learn from releases and begin the next evidence cycle.
Let’s talk about your users, your product, and the questions that matter most.